About us

At Loyalty Group, we help companies boost revenue through a structured focus on customer loyalty

We have more than 25 years of experience in researching and building customer loyalty in almost all industries. Over the years, we have undertaken more than 400 projects in more than 33 countries.

That makes us one of Scandinavia’s leading consultancies in loyalty building, and we have no hesitation in claiming to be experts in this field.

Loyal customers are the way to increased profits

Why spend time building your customers’ loyalty? Simply because you can’t afford not to. Loyal customers:

  • Spend more of their budget with you
  • Remain customers with you for longer
  • Recommend you to other prospects
  • Are less sensitive to price increases
  • Are easier and more cost-efficient to serve.

We have lots of real-world cases to demonstrate how efforts to build better customer loyalty pay off.

Who is Loyalty Group?

Loyalty Group helps companies boost revenue through a structured focus on customer loyalty. We have more than 25 years of experience in researching and building customer loyalty in almost all industries. Over the years, we have undertaken more than 400 projects in more than 33 countries. That makes us one of Scandinavia’s leading consultancies in loyalty building, and we have no hesitation in claiming to be experts in this field.

Loyal customers are the way to increased profits

Why spend time building your customers’ loyalty? Simply because you can’t afford not to. Loyal customers buy more than other customers and are willing to pay extra because they see the value of buying from you. But loyal customers are also your best ambassadors and help attract new customers through referrals. We have lots of real-world cases to demonstrate how efforts to build better customer loyalty pay off.

From customer surveys to improved customer loyalty

The foundation for building customer loyalty is insights into your customers. Your company may already be conducting customer surveys, but are you asking the right questions and making best use of the responses? We guarantee you the right insights into your customers and help you take the decisive step from data over structured insight to actions. Customer insights only gain real value when you translate it into targeted actions within your organisation to directly boost customer loyalty and revenue.

We challenge your view of customer centricity

If you’re looking for a business partner who asks no questions and goes along with whatever you say, then you’ve come to the wrong place. At Loyalty Group, we want to understand your business and situation, but we aren’t afraid to challenge your opinions in the quest for the perfect solution.

In return, you can rest assured that our advice is based on real-world experience and leading expertise. We have devoted more than 25 years to building customer centricity in businesses and we don’t hesitate to bring our know-how into play to deliver results.

Your professional sparring partner

Our values are fundamental to our mindset and approach – both within our own organisation and in serving you. We aim to be your professional sparring partner, and our values guide us all the way.

Credible: We base our consulting on many years of experience and evidence-based expertise. We believe that hard facts win every argument.

Engaged: We want to understand your company and its specific challenges and goals.

Responsible: We take responsibility for you attaining your goals and expect a great deal from ourselves, our partners, and not least you as our client.

Holistic: We operate with a 360-degree business mindset, maintaining awareness across departments and processes to ensure you the best outcome.

Challenging: We dare to ask critical questions and challenge your habitual way of thinking and acting. After all, we’re paid to make changes happen.

Personal: We value our relationship with you as our client highly and make every effort to engage with you at eye level in open and honest interaction.

The AutoIndex study is considered a unique and valuable supplement to the types of Customer Satisfaction surveys that we perform ourselves.
I have personally worked with Loyalty Group in both my current and my previous job (President, Toyota Norway) and to sum it up, I am happy to recommend both Loyalty Group and the AutoIndex study to other NSC’s.

– Alar Metsson, President, Toyota Denmark (2021)

At Mindline, we apply AutoIndex on all the educations and pieces of training where they are available to us from the NSC. Our experience from the training where it is used versus where it is not, is that there is a clear effect on the participants’ understanding of why there is a need to develop and improve the customer experience.
This simply means that the effect of education and training will be far greater and thus more value-creating for both the NSC and the dealers who send their employees on training and invest both time and money in this.
The AutoIndex reports are for Mindline as a trainer, a fantastic tool and a simple way to present facts and inspire behaviour change so that customers get the optimal experience. It saves us a lot of time on the courses and makes them significantly more efficient and relevant for the participants.

Jørgen Faddersbøl, CEO, Mindline (2022)

Loyalty Group has a lot of knowledge about how successful sales processes and customer journeys build loyalty over time. This gives us a very good basis for how we can develop in relevant areas and forms the basis for our further improvement work in the organization.
Based on our many years of collaboration, I can only give the AutoIndex study and the Loyalty Group consultants my very best recommendations.

Jan Christian Holm, General Manager, Lexus Norway (2021)

Over the last 3 years, the Loyalty Group team has inspired us in our work on our “Consumer Journey”, which the new organization now takes to the next level.
I hope we get the chance to work together again in my new job as CEO of Volvo Car Turkey.

Magnus Boman, CEO, Volvo Car Denmark (2020)

The corporation with Loyalty Group and the AutoIndex study has resulted in changed business procedures, updated guidelines and a general optimization of Bayern AutoGroup. The result is indisputable – Increased customer satisfaction, increased employee satisfaction and increased earnings at Bayern AutoGroup.

Søren Vinderslev, CEO, Bayern AutoGroup (2021)

Loyalty Group’s approach is very direct. It can at first sight be perceived as an attack on our current working methods. After several years of collaboration, however, the conclusion is that this approach is solely due to Loyalty Group’s sincere passion to create the best customer experience for our customers.

Troels Nielsen, COO, Jan Nygaard (2021)

Contact

Do you also want to maximise your customer loyalty efforts? Then contact us for a no-strings chat about your needs.

Feel free to call us on (+45) 7025 2627 or email us at info@loyaltygroup.eu.

Alternatively, complete the online form on this page and we’ll get back to you as soon as possible.