Motivating management

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No loyal customers without senior management’s commitment

Customer centricity has to be a company-wide commitment. And it starts at the top with senior management.

A company can never be more customer centric than its decision-makers. Regrettably, it’s not enough for middle management or your marketing manager to have seen the light.

To succeed in gaining more customers, and more loyal customers, you need to get all the top decision-makers to buy in. In other words: management must be motivated to invest the needed resources. This is the only way to embed the customer-centric mindset organisation-wide.

Speak a language senior management understands

What motivates your company’s decision-makers? The answer is simple: financial implications.

You won’t be able to sell customer centricity and customer loyalty with arguments like ‘it’s what the competition’s doing’, or ‘it’s the right thing to do’. You have to quantify the value with hard financial data. In other words, you need to present a business case:

  • What would happen if your company lost just 5% of the customers who are currently the least loyal? And conversely, if you were able to sell 10% more to your most loyal customers, what would that do for your bottom line?

Get senior management’s full backing

Loyalty Group has more than 25 years of experience of loyalty projects in large enterprises and within diverse industries. This gives us the solid track record you need to bring every decision-maker on board. And we can help you every step of the way by:

  • Creating a real-world business case for engaging in customer centricity
  • Identifying your customer centricity challenges and goals
  • Prioritising your key customer-centric drives for the coming years
  • Advising on optimal customer-centric leadership based on best practice.

The bottom line: Contact us!

If you’re ready to quantify the value of a customer-centric approach, here’s the only number you need: +45 7025 2627. Yes, it’s our phone number.

Call us to discuss how we can get senior management to see the value on the bottom line.

If you want to know more...

Read much more about Loyalty Group and our experience for more than 25 years.
You can also be inspired by our knowledge of customer loyalty or read more about our solutions and research.

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Since 2003, we’ve been monitoring customer loyalty in selected industries in order to be able to advise our customers based on hard facts and up-to-date evidence.
 

About us

We have more than 25 years of experience in analyzing and developing customer loyalty in virtually all types of industries. Over the years, we have implemented more than 400 projects in more than 33 countries.
 

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Do you also want to maximise your customer loyalty efforts? Then contact us for a no-strings chat about your needs.