Project scoping

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Goals are unattainable without insights

Getting off to a good start is only the beginning. The same goes for loyalty projects. Start with a scoping project.

Once the decision has been made, the temptation is to jump straight to realising increased customer centricity. Because there’s so much to do! But that’s exactly why it’s wise not to jump in head first. We recommend a rational start-up by scoping the project, just as you would for any other business-critical activity.

What has value for both your customers and your company?

Scoping a project basically means defining where you want to be and how to get there. For any organisation, there’s no end to how customer centric you can go, so what’s realistic for you? As soon as you know, you can start planning and prioritising your efforts. What has value for your customers? And does that hold value for your company, too?

A reliable plan for profitable customer centricity

Loyalty Group’s real-world experience means that we can help you find the answers to these questions. We do that through one or more scoping projects with relevant stakeholders from your company. The scoping project will give you insights into:

  • The revenue potential of increased customer centricity and customer loyalty
  • The main phases and touchpoints in the customer journey
  • Your overall need for customer insight going forward
  • The structure for gathering, processing and reporting customer insights
  • Satisfaction and loyalty among a sample of your customers
  • The ideal process flows towards increased customer centricity

After a workshop, we compile insights and recommendations in a report, which will be your management tool on the way to profitable customer centricity.

The bottom line: Contact us!

Do you know for sure where you need to invest to get the most out of your work with customer orientation? It is no shame to answer no. But it would be a shame not to do something about it.

Call us on +45 7025 2627 if you want to be sure that your customer orientation will also be bottom line oriented.

If you want to know more...

Read much more about Loyalty Group and our experience for more than 25 years.
You can also be inspired by our knowledge of customer loyalty or read more about our solutions and research.

Our research

Since 2003, we’ve been monitoring customer loyalty in selected industries in order to be able to advise our customers based on hard facts and up-to-date evidence.
 

About us

We have more than 25 years of experience in analyzing and developing customer loyalty in virtually all types of industries. Over the years, we have implemented more than 400 projects in more than 33 countries.
 

Contact

Do you also want to maximise your customer loyalty efforts? Then contact us for a no-strings chat about your needs.