White papers
Inspiration for boosting customer centricity
Loyalty Group publishes occasional white papers on customer centricity available to download in PDF. They are full of inspiration to help your company sharpen their focus on customer centricity.
Read all about relevant articles, case studies, events, and research. We apply our know-how in a whole host of interesting articles exploring opportunities for and barriers to working with customer centricity. We’re experts in our field and we understand the tremendous value of customers.
Please note: The contents of our white papers may not be republished without Loyalty Group’s permission.
Beyond the bottom line
This white paper complements our popular white paper “Show me the money” and helps you ensure real value from your ...
Data with a Heart
This white paper focuses on creating more vivid and motivating insights based on the company’s customer data. We ...
CX Survival guide
How to slay demons and banish dissatisfaction. And still get a good night's sleep.
The 8 most important questions customer-centric leaders ask
This white paper focuses on the important questions that truly customer-centric leaders in general – and senior ...
Show Me the Money
Our white paper, Show Me the Money, equips you to drive focus on strengthened customer loyalty, a larger budget ...
From average to good – or good to great?
Can your already loyal customers become even more loyal? At Loyalty Group, we are experts in developing your ...