AutoIndex™
Focus on Scandinavian car owners’ loyalty
AutoIndex™ is the largest and most comprehensive of Loyalty Groups’ industry index surveys, with more than 50.000 responses annually. This survey reveals private car owner experiences and satisfaction with their vehicle, car dealership, and servicing garage.
Since 2003 a large number of Scandinavian car importers have used AutoIndex™ as a tool for monitoring customer experiences and benchmarking their performance against their competitors.
AutoIndex 2022 results
BMW gains the top ranking in AutoIndex 2022 in Denmark, with Toyota placing second. Volvo claims the last place on the podium in Denmark. The results are based on 21,603 Danish car owners’ experiences and attitudes.
The total result of AutoIndex 2022 in Sweden has been published
Toyota wins AutoIndex 2022 in Sweden, while Honda takes second place.
Tesla participates for the first time in AutoIndex Sweden, the car manufacturer moves directly into the survey’s last podium place.
The results are calculated based on the experiences and attitudes of more than 16.000 Swedish car owners.
The remaining results will follow during 2022.
Both the total result, and the loyalty result of AutoIndex 2022 in Norway, has been published
Lexus wins, for the 11th year in a row, AutoIndex 2022 in Norway. Both Toyota and BMW retain their rankings from 2021, in second and third place.
Loyalty to the car brand
Lexus and Toyota also maintain their rankings, as number one and two, on the loyalty podium. BMW has placed third.
The results are calculated based on the experiences and attitudes of more than 13.000 Norwegian car owners.
The remaining Norwegian results will follow during 2022.
About AutoIndex
The AutoIndex survey consists of more than 200 questionnaire items in which private car owners report on their car ownership in four dimensions. The car itself (the product), their overall loyalty to the car brand, the car dealer (purchase experience), and garage (car servicing).
Total result and results from the four categories in AutoIndex™
Click on each category to see the results from Denmark, Norway and Sweden.
- Total result
- Car and driving characteristics
- Loyalty to the car brand
- Experiences when buying a car
- Car service at workshop
Denmark | Norway | Sweden |
---|---|---|
1. BMW | 1. Lexus | 1. Toyota |
2. Toyota | 2. Toyota | 2. Honda |
3. Volvo | 3. BMW | 3. Tesla |
(Total result)
Denmark | Norway | Sweden |
---|---|---|
1. BMW | 1. Lexus | 1. Tesla |
2. Volvo | 2. Toyota | 2. BMW |
3. Mercedes-Benz | 3. BMW | 3. Toyota |
(Car and driving characteristics)
Denmark | Norway | Sweden |
---|---|---|
1. BMW | 1. Lexus | 1. Tesla |
2. Mercedes-Benz | 2. Toyota | 2. Mercedes-Benz |
3. Tesla | 3. BMW | 3. Toyota |
(Loyalty to the car brand)
Denmark | Norway | Sweden |
---|---|---|
1. Toyota | 1. Lexus | 1. Toyota |
2. Suzuki | 2. Toyota | 2. Honda |
3. Volvo | 3. Mazda | 3. Dacia |
(Experiences when buying a car)
Denmark | Norway | Sweden |
---|---|---|
1. Toyota | 1. Lexus | 1. Honda |
2. Suzuki | 2. Toyota | 2. Toyota |
3. Hyundai | 3. Volvo | 3. Dacia |
(Car service at workshop)
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