Focus on Scandinavian car owners’ loyalty

AutoIndex™ is the largest and most comprehensive of Loyalty Groups’ industry index surveys, with more than 50.000 responses annually. This survey reveals private car owner experiences and satisfaction with their vehicle, car dealership, and servicing garage.

Since 2003 a large number of Scandinavian car importers have used AutoIndex™ as a tool for monitoring customer experiences and benchmarking their performance against their competitors.

AutoIndex 2022 results

BMW gains the top ranking in AutoIndex 2022 in Denmark, with Toyota placing second. Volvo claims the last place on the podium in Denmark. The results are based on 21,603 Danish car owners’ experiences and attitudes.

AutoIndex 2022 in Norway, will be published no later than the beginning of June 2022.

The total result of AutoIndex 2022 in Sweden has been published

Toyota wins AutoIndex 2022 in Sweden, while Honda takes second place.
Tesla participates for the first time in AutoIndex Sweden, the car manufacturer moves directly into the survey’s last podium place.
The results are calculated based on the experiences and attitudes of more than 16.000 Swedish car owners.
The remaining results will follow during May/June 2022.

About AutoIndex

The AutoIndex survey consists of more than 200 questionnaire items in which private car owners report on their car ownership in four dimensions. The car itself (the product), their overall loyalty to the car brand, the car dealer (purchase experience), and garage (car servicing).

Denmark Norway Sweden
Total result
1. BMW 1. Coming soon 1. Toyota
2. Toyota 2. Coming soon 2. Honda
3. Volvo 3. Coming soon 3. Tesla
Car and driving characteristics
1. BMW 1. Coming soon 1. Coming soon
2. Volvo 2. Coming soon 2. Coming soon
3. Mercedes-Benz 3. Coming soon 3. Coming soon
Loyalty to the car brand
1. BMW 1. Coming soon 1. Coming soon
2. Mercedes-Benz 2. Coming soon 2. Coming soon
3. Tesla 3. Coming soon 3. Coming soon
Experiences when buying a car
1. Toyota 1. Coming soon 1. Coming soon
2. Suzuki 2. Coming soon 2. Coming soon
3. Volvo 3. Coming soon 3. Coming soon
Car service at workshop
1. Toyota 1. Coming soon 1. Coming soon
2. Suzuki 2. Coming soon 2. Coming soon
3. Hyundai 3. Coming soon 3. Coming soon

The AutoIndex study is considered a unique and valuable supplement to the types of Customer Satisfaction surveys that we perform ourselves.
I have personally worked with Loyalty Group in both my current and my previous job (President, Toyota Norway) and to sum it up, I am happy to recommend both Loyalty Group and the AutoIndex study to other NSC’s.

– Alar Metsson, President, Toyota Denmark (2021)

At Mindline, we apply AutoIndex on all the educations and pieces of training where they are available to us from the NSC. Our experience from the training where it is used versus where it is not, is that there is a clear effect on the participants’ understanding of why there is a need to develop and improve the customer experience.
This simply means that the effect of education and training will be far greater and thus more value-creating for both the NSC and the dealers who send their employees on training and invest both time and money in this.
The AutoIndex reports are for Mindline as a trainer, a fantastic tool and a simple way to present facts and inspire behaviour change so that customers get the optimal experience. It saves us a lot of time on the courses and makes them significantly more efficient and relevant for the participants.

Jørgen Faddersbøl, CEO, Mindline (2022)

Loyalty Group has a lot of knowledge about how successful sales processes and customer journeys build loyalty over time. This gives us a very good basis for how we can develop in relevant areas and forms the basis for our further improvement work in the organization.
Based on our many years of collaboration, I can only give the AutoIndex study and the Loyalty Group consultants my very best recommendations.

Jan Christian Holm, General Manager, Lexus Norway (2021)

Over the last 3 years, the Loyalty Group team has inspired us in our work on our “Consumer Journey”, which the new organization now takes to the next level.
I hope we get the chance to work together again in my new job as CEO of Volvo Car Turkey.

Magnus Boman, CEO, Volvo Car Denmark (2020)

The corporation with Loyalty Group and the AutoIndex study has resulted in changed business procedures, updated guidelines and a general optimization of Bayern AutoGroup. The result is indisputable – Increased customer satisfaction, increased employee satisfaction and increased earnings at Bayern AutoGroup.

Søren Vinderslev, CEO, Bayern AutoGroup (2021)

Loyalty Group’s approach is very direct. It can at first sight be perceived as an attack on our current working methods. After several years of collaboration, however, the conclusion is that this approach is solely due to Loyalty Group’s sincere passion to create the best customer experience for our customers.

Troels Nielsen, COO, Jan Nygaard (2021)


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