Articles
Inspiration to boost your customer centricity
At Loyalty Group, we’ll keep you up to date with insights and relevant news to inspire you in your efforts to improve your company’s customer centricity..
Read all about relevant articles, case studies, events and research. We apply our know-how in a whole host of interesting articles exploring opportunities for and barriers to working with customer centricity. We’re experts in our field, and we understand the tremendous value of customers.
Ensuring Customer-Centric Business Development in the Executive Board
How does the executive team ensure customer insight becomes a driver of growth? Learn how to anchor ...
Use NPS with Care
NPS can be a powerful tool – but only if used thoughtfully. Discover how to avoid common NPS pitfalls and unlock ...
Are You Taking Good Care of Your Customers?
Discover why retaining existing customers is more profitable than acquiring new ones. Learn how to turn customer ...
Starbucks Drops Pickup-Only Format – and Puts Human Connection First
Starbucks phases out pickup-only stores to focus on personal service. Learn how your business can apply the same ...
Digital vs. Personal Customer Experiences in 5-Star Luxury
In the pursuit of delivering exceptional customer experiences in the luxury sector, companies face a central ...
Care for your customers – the numbers speak for themselves
New customer are worth celebrating, but your existing customers are worth cultivating. The numbers add up – and ...
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