Articles
Inspiration to boost your customer centricity
At Loyalty Group, we’ll keep you up to date with insights and relevant news to inspire you in your efforts to improve your company’s customer centricity..
Read all about relevant articles, case studies, events and research. We apply our know-how in a whole host of interesting articles exploring opportunities for and barriers to working with customer centricity. We’re experts in our field, and we understand the tremendous value of customers.
Everyone expects CX to become decisive, but few steer by it
CX has moved firmly up the strategic agenda. In our CX Maturity Study 2026, 53% of CX managers expect it to gain ...
The Love Call
Why the cheapest route to loyalty is the one call almost nobody makes. Ask your sales team a simple question. When ...
Responsibility without a mandate: The customer experience is owned by many, but driven by few
You have a CX manager. Maybe even an entire department. But ask yourselves: can that person actually force through ...
Only 13% of companies are truly CX-mature. The rest think they are better than they are
Only 13% of companies are genuinely CX-mature. The rest believe they are better than they are.
Customer Centricity – The Lights Are On, but Nobody’s Home
Most companies now have all the right equipment. They have a CX team, a Voice of the Customer programme, NPS ...
Trust as a Leadership Responsibility: The Executive Team’s Role in Loyalty Work
Trust is not just a marketing issue. Learn why leadership must take ownership of trust as a strategic foundation ...
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