About us

We have more than 30 years of experience in researching and building customer loyalty in almost all industries. Over the years, we have undertaken more than 400 projects in more than 33 countries.

That makes us one of Scandinavia’s leading consultancies in loyalty building, and we have no hesitation in claiming to be experts in this field.

Loyal customers are the way to increased profits

Why spend time building your customers’ loyalty? Simply because you can’t afford not to. Loyal customers:

• Spend more of their budget with you
• Remain customers with you for longer
• Recommend you to other prospects
• Are less sensitive to price increases
• Are easier and more cost-efficient to serve.

We have lots of real-world cases to demonstrate how efforts to build better customer loyalty pay off.

Who is Loyalty Group?

Loyalty Group helps companies boost revenue through a structured focus on customer loyalty. We have more than 30 years of experience in researching and building customer loyalty in almost all industries. Over the years, we have undertaken more than 400 projects in more than 33 countries. That makes us one of Scandinavia’s leading consultancies in loyalty building, and we have no hesitation in claiming to be experts in this field.

Loyal customers are the way to increased profits

Why spend time building your customers’ loyalty? Simply because you can’t afford not to. Loyal customers buy more than other customers and are willing to pay extra because they see the value of buying from you. But loyal customers are also your best ambassadors and help attract new customers through referrals. We have lots of real-world cases to demonstrate how efforts to build better customer loyalty pay off.

From customer surveys to improved customer loyalty

The foundation for building customer loyalty is insights into your customers. Your company may already be conducting customer surveys, but are you asking the right questions and making best use of the responses? We guarantee you the right insights into your customers and help you take the decisive step from data over structured insight to actions. Customer insights only gain real value when you translate it into targeted actions within your organisation to directly boost customer loyalty and revenue.

We challenge your view of customer centricity

If you’re looking for a business partner who asks no questions and goes along with whatever you say, then you’ve come to the wrong place. At Loyalty Group, we want to understand your business and situation, but we aren’t afraid to challenge your opinions in the quest for the perfect solution.

In return, you can rest assured that our advice is based on real-world experience and leading expertise. We have devoted more than 25 years to building customer centricity in businesses and we don’t hesitate to bring our know-how into play to deliver results.

Your professional sparring partner

Our values are fundamental to our mindset and approach – both within our own organisation and in serving you. We aim to be your professional sparring partner, and our values guide us all the way.

Credible: We base our consulting on many years of experience and evidence-based expertise. We believe that hard facts win every argument.

Engaged: We want to understand your company and its specific challenges and goals.

Responsible: We take responsibility for you attaining your goals and expect a great deal from ourselves, our partners, and not least you as our client.

Holistic: We operate with a 360-degree business mindset, maintaining awareness across departments and processes to ensure you the best outcome.

Challenging: We dare to ask critical questions and challenge your habitual way of thinking and acting. After all, we’re paid to make changes happen.

Personal: We value our relationship with you as our client highly and make every effort to engage with you at eye level in open and honest interaction.