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Inspiration

Our advice and services are founded on decades of experience and insights.

We’re always happy to share what we know, and on this page you can find a relevant selection of content to inspire you to boost your company’s customer centricity.

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Trust in Practice: How Customer Loyalty Is Built or Broken

Trust isn’t built in presentations, but through the customer experience. Learn how data, transparency, and ...

Back to basics: Starbucks became too efficient

Starbucks’ strategic shift shows how excessive efficiency can erode customer experience. A powerful leadership ...

Trust Before Loyalty: Why Loyalty Work Starts with the Relationship

Loyalty cannot be bought with points and perks alone. Read why trust is the foundation of strong customer ...

Ensuring Customer-Centric Business Development in the Executive Board

How does the executive team ensure customer insight becomes a driver of growth? Learn how to anchor ...

Use NPS with Care

NPS can be a powerful tool – but only if used thoughtfully. Discover how to avoid common NPS pitfalls and unlock ...

Are You Taking Good Care of Your Customers?

Discover why retaining existing customers is more profitable than acquiring new ones. Learn how to turn customer ...

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What our customers say

For us, it’s crucial that we understand what lies at the root of both satisfaction and dissatisfaction among our customers – and we don’t want just a numerical rating in the form of an NPS score. We want to know what’s behind the score so we can take the necessary steps to promote retention or change behavior. I highly recommend working with Loyalty Group. We have for more than 15 years!

– Jan Askholm, CEO, BMW/MINI Danmark A/S

Since we started working with Loyalty Group, I’ve seen a significant change in our customer focus in relation to putting customers’ actual experiences on the agenda, both internally at Waoo and at our partners. Customer focus doesn’t happen spontaneously. It’s a continuous process, and Loyalty Group has played a major role in helping us build and facilitate that process. Bringing Loyalty Group on board has definitely been a good investment for Waoo.

– Brian Lønroth, CEO of Waoo

With Loyalty Group’s highly professional approach and extensive experience, we felt in safe hands throughout the project. The survey complexity was handled brilliantly with a questionnaire in 10 languages that was sent out to customers in more than 80 countries. From the start of the project to the presentation of the results, we found the Loyalty Group team to be super-committed, professional, and skilled. They enabled us to achieve our goal of a successful customer satisfaction analysis, which we had not dared to hope for when we started the project

– Jens Jørgen Hjortshøj, Sales Director/CCO (2018-25), Pindstrup Mosebrug

The survey has been recognized for many years as an industry standard in the Scandinavian markets, and at Lexus we value having the kind of detailed market overview that AutoIndex gives us.
Both the survey results and Loyalty Group’s extremely skilled consultants are highly appreciated by us and our dealers. Based on our long-standing partnership, I highly recommend both the AutoIndex survey and Loyalty Group.

– Jan Christian Holm, General Manager, Lexus Norge

Our many years of collaboration with Loyalty Group have been – and continue to be – both inspiring and genuinely value adding. I give them my highest recommendation.

– Carsten Nedergaard Hansen, CEO (2009-24), Energi Fyn Bredbånd

Inspired by the great cooperation and the convincing results accumulated over years with BMW in Denmark, we at BMW Norway adopted in 2022 a similar methodology named “ONE BMW” and leveraged the potential of the AutoIndex surveys in close cooperation with our retail partners. All retail partners are convinced about the Loyalty Group’s added value for better customer loyalty and stronger business development.
It is important to add that Mikkel Korntved – with his true passion for Customer and his genuine inspiration – is playing a key role in our CX plans.I strongly recommend my colleagues in other markets to engage with Loyalty Group and to leverage the potential of the AutoIndex survey.

– Baudouin Denis, CEO (2020-24), BMW Group Norway