LOYALTY DRIVES MORE REVENUE THAN YOU THINK.
WE SHOW YOU HOW MUCH.
We’re Scandinavia’s longest-established CX consulting firm offering CX business case, customer strategy, insights and training to help you get more revenue from each customer relationship.
Trusted by:
Our services
Customer & Employee Surveys and Analyses
Customer Journey Mapping
Benchmarks & Industry Indexes
Business Case & Customer Strategy
“The result is indisputable – increased customer satisfaction, increased employee satisfaction and increased earnings“
“A customer satisfaction analysis that we didn’t dare hope for when we started the project“
“There is no doubt that working with Loyalty Group has been a good investment for Waoo“
Why clients choose us and stay with us for up to 20 years
1
We turn customer data into a financial argument, not just an abstract score
We track the financial impact of our initiatives with precision.
“With Loyalty Group, we have gained a strong, data-driven foundation that translates customer feedback into clear priorities and concrete action plans… the result is a stronger customer orientation, higher employee engagement and a more robust business.”
Jan Askholm, CEO, BMW Group Denmark
We challenge you, we don’t just agree with you
We push back rather than telling you what you want to hear.
“I do not always get my own ideas approved without challenge. Just as often, I am challenged and end up with an even better solution through dialogue with Loyalty Group.”
Lars Fogh Sørensen, CX & Partner Manager, Waoo
We know your industry
We’ve studied customer behaviour in 25+ industries and we bring our trusted industry specialists to consult us.
“We have always been very satisfied with the knowledge they have about the automotive industry and about consumer behaviour in our market… a level of insight we do not think we can get elsewhere.”
Per Christian Huse, Marketing Manager, Toyota Norge AS
We stay for the follow-through
We help you systemise and execute our prioritised action plans. That’s why our clients stay with us for 5, 10, even 20 years.
In collaboration with Loyalty Group International, we have established continuous customer surveys for both sales and service in 2026, down to dealer level. This enables us to work systematically on improvements based on best practices.”
Petter Søndergaard, CEO, MG Motor Norway
We don’t understand why customer loyalty isn’t a top priority for every business
Our profit-first approach to customer loyalty
We have divided the work into five natural phases.
FINANCIAL VALUE
We show top management how much extra revenue is already within reach to get their full support and undivided attention.
CUSTOMER INSIGHT
We collect and analyse customer insights to identify where improving the customer experience creates the most commercial value for the business.
GOALS & PRIORITISATION
We use the insights to decide what to focus on first — putting time and money behind the initiatives with the biggest financial payoff.
ACTIVATING EMPLOYEES
We build organisation-wide ownership through training and workshops, so employees understand the opportunity and are motivated to act on it.
FOLLOW THROUGH
We put a structure in place to follow up, evaluate and improve every initiative — even when execution falls outside our scope.
Ready to talk?
Book an initial, no-obligation conversation and we’ll walk you through what this could look like for your business.
Show me the money — maximising profits through customer loyalty
Download our free guide, which walks you through our full methodology — how we put a monetary value on customer loyalty, and the calculations you can run on your own numbers.
Articles, whitepapers, podcasts and more
Customer Centricity Maturity Assessment From average to good – or good to great?
How we helped our clients increase customer loyalty and earnings
BMW Group Denmark — Spending on the things that pay back
The result was increased customer and employee satisfaction – and higher profitability
– driven by action oriented customer insight, prioritized action plans, motivated employees, and structured follow up.
Pindstrup — Spending on the things that pay back
Increased customer focus across 4,500 B2B customers in 89 markets
– driven by action-oriented customer insight and prioritized focus areas.
Waoo — Spending on the things that pay back
Defending the top position takes hard work
– driven by deep customer insight, focused initiatives, and structured follow up
What our clients say
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